Why YouTube is well-known these days, even Ana Ivanovic (the 2008 Roland Garros Champion), wants it too?
One answer to that: The creators behind YouTube embraced the crowd with viral videos. Sounds like, the formula behind YouTube’s success is the best viral marketing campaign in the world.
Aside from watching videos, YouTube permits you to list down keywords, create titles of your own, embed tags, and descriptions on the sidebar. Below the widescreen video, there are bookmarking sites where you can write comments as you sign up.
Online marketing is like YouTube. First, you should have a niche embraced by all people worldwide. Once hammered your niche into the public eye and they love it, you’re making money like a pro.
Several low-cost advertising strategies are used to attract readers, customers and prospects worldwide.
Article Writing
Blogs are a good start to circulate your word online. Updating your blog with worth-reading articles makes you famous.
(Piece of advice: If you’re not good in writing, outsource someone to do the writing for you)
To make things faster, format your articles in story-telling mode. This technique entertains readers. Just be sure to put those in-demand keywords you gathered from Google AdWords.
For example, if your niche is about dogs. The further keywords might be dog health, dog food, dog training techniques etc,- try to include these keywords in your story. After writing stories, don’t forget to post attractive images in your articles. Pictures beef up your story, right?
Branding
Brand marketing is about shaping your identity. The stage when you’re finding yourself in the crowd of entrepreneurs. And, for the people to recognize you, make sure you understand and give what they want and need.
A while ago, I read Andrew Carlson’s interesting article entitled 5 Tips to Brand Your Business Through Word of Mouth Marketing. The following are his branding techniques.
The first is,
Positive Influence
An entrepreneur knows that his words are worth volumes. If his words are of not good to people, how can he tell to them the backbone of trustworthiness.
The second guideline states,
Understand your target group
Every businessman is gifted of creative thumb. For this, use this strength to attract a targeted audience. For example, if you promote weight loss products to heavyweight people, they will most likely tell their friends about the offer and their friends will pass the news to another set of people.
The third rule is,
Being too receptive isn’t good!
There is a bridge that separates sales and friendship. An entrepreneur is an endorser. You are only reaching to people the best way you can, not necessarily make friends with them just to earn money.
Fourth,
The WOMM Formula
WOMM stands for Word-of-Mouth-Marketing. Successful marketers never give up in spreading the good news. There are seeding techniques to branch off the words and these marketers use these methods to make sales.
Lastly,
Stay Positive
When everything goes wrong, stay calm. Positive vibes influence many. If enterpreneurs continue to bring the good news to others, the degree of sales can ascend into multiples. Positive attitude motivates the people to explore new horizons and new hopes.
Direct Mail Advertising
The notable thing with email advertising, you have the power to send the messages absolutely free of charge and is environmental friendly. Numerous forms of contents can be made, with the exception of sales letter.
People get annoyed with sales-pitch letters on a habitual basis. Sales letter is a framework of pressure especially when readers are not interested in buying your product.
Better write reviews. Product reviews are informational articles that keep in touch with the readers on how your product is of worthy to them.
Every product has its own strengths and weaknesses and your readers want to read these points in your write-up. If you hate writing, you can create videos, upload it in YouTube and in your email message, put a link to which your readers can watch the video.
Another form of mail advertising is newsletters. A newsletter includes your opinions, facts, statistics and ideas on variety of matters. For quick read, the content should be clear, snappy (about two to four pages only) and the writing style is conversational. Newsletters may be written in a story-telling method or in bullets.
If you are going to write your newsletters in bullets, you can be confident that readers go through it in one seating.
Likely, the most crucial part of a newsletter is the subject line. The subject line needs to be plausible and compelling to them.
For example, if your message introduces someone who is your marketing consultant and his name is Rafael Thomas. You can write “You Must Help Rafael!” as your subject line and once people go through your message, they might think of Rafael Nadal, the great tennis player from Spain.
Next, immediately give your readers with a mind-blowing headline. The headline may be written in a form of a statement, a question, or a famous quote.
After the headline is the content. The content further explains your headline. It elaborates the raises the question why. Why should the people buy your product?
Viral Softwares
As a marketer, you should grasp what kind of softwares you need to bring to bear. Try inputting “list of viral softwares” in Google, you scan a lot of offerings that surely make your life easier.
Choosing the softwares for your viral marketing campaign depends on your goals and needs. For example, if your niche focuses on article writing, you need to have an article spinner software that allows you to spin article in different versions.
Pay-Per-Click Campaign Management
You might have heard the term PPC but you don’t exactly what it means. Pay-Per-Click or PPC for short is an affiliate program and once, people will make a hit on this viral ad or text link, you will earn money.
For instance, if you join a PPC program that offers you twenty cents per click, you can earn two thousand dollars per ten thousand clicks.
Learning the formula behind PPC can be advantageous on your part. Participating to tutorial programs online give you instructions and real-life strategies on how you can be noteworthy in your campaign.
According to Wikipedia, Google AdWords is probably the most blooming PPC affiliate program, followed by Yahoo! Search Marketing and Microsoft AdCenter.
Selling
Due to the fact the amount of sales depend on the number of people who buy your product, this is the sole reason why you are campaigning.
According to Laurence Ainsworth, there are five stages in sales. Stage one is the Icebreaker (the building unity stage) then it sails through the next stage, the Opening (outlining the issues). Stage three centers on questioning.
Questions revolve around 5W’s and a H. Instead of asking, “did you buy this machine?,” convert this into, “Why did you buy this machine?” The strategy is, start a question and dig into the uncovered issues.
The fourth stage is the Close. After covering the issues, identify the determining points and give possible solutions to each. This is the stage where the clients thinks and will give you the final answer later on.
The final stage is the Consolidation. This is the stage wherein you’ll make sure your customers will close the deal. To avoid cancellation, it’s mainly up to you how you invite your customers to a cup-of-tea.
Ambient and Mobile Marketing
The idea in agreement to ambient marketing is to bring to pass a loud mind-buzz using an remarkable marketing technique. For example, promoting Global Warming using an photograph of a man swimming in an ocean where there are high-reaching buildings surrounding him. This image entices a huge number of people, right?
And if you own a high-end mobile phone, send your customers shocking images related to your niche. When these customers got questioning, they can get to the link pointing to your website or site.
Music and Event Marketing
Now, if you have taste in music, why not write a simple jingle about your niche and upload it in YouTube?
You can use this song for special events such as symposiums or general assemblies. I’m sure many people will give you a nod if you give them something to listen over and over again.
This might be the reason why Obama won the 2008 US presidential election. His charisma persuaded his African-American public to sing for him. Fact is- Usher Raymond, the man behind the remarkable 2004 album “Confessions,” expressed his full support to Obama by singing a campaign song entitled Hush.
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