From Virtual Unknown to Viral Success - Top Three Reasons To Add Video To Website

What do BMW, “The Blair Witch Project,” and Barack Obama have in common? Aside from the fact that the entire world is well aware of their existence, what binds these three entities is video marketing. BMW’s short films got 11 million views on YouTube and increased its sales by 12 percent. “The Blair Witch Project” earned $250 million (from a budget of $350,000) and made viewers around the world believe that the chilling story of three lost film students was true by using documentary-shot footages and incident posts on their website. Barack Obama’s 2008 campaign benefitted greatly from 2,000 YouTube videos and 8.5 million visits to the U.S. president’s website. What does it all mean for your business? You need to add video to website – today.

Videos on your website get your consumers’ attention. People want to watch. They will want to watch a short video about a new product. They will want to watch an exciting clip about an exciting new service. Moving images, more than any other form of content, have the power to entice and persuade a series of actions from your consumers. Whether you’re looking to improve the sales of an old product or wish to introduce some newfangled gadget that would forever change people’s lives, the driving philosophy in web marketing these days is: show it, don’t just tell it.

Videos on your website are more affordable than placing TV spots. Admittedly BMW’s costly short films were quickly watched multiple times because Guy Ritchie helmed it and superstars like Madonna and Clive Owen were on it. Your website’s videos do not have to use such powerfully enticing beings to sell a product or improve your brand image. The key is to use a concept that will work with your market and one that will have that Svengali-like spell over your website viewers. Videos with cool animation, funny dialogue, or interactive concepts could work just as well as having known personalities on your web videos. Make sure that your web video is creative, informative, and interesting enough to spur an action, whether you want your web visitors to buy a new product or sign-up for email alerts.

Creative and informative web videos have the potential to drive a heavy volume of traffic to your website. From social networking sites to YouTube, your online video can successfully spread the word about your business. Expert online video marketing companies can distribute your well-produced videos to different platforms so that your website is properly promoted.

So do you want to experience the same sort of success that BMW, “The Blair Witch Project,” and President Barack Obama have-individually, of course-reaped? Create your business’s online video today and you just might be as triumphant as these three in the near future.

Source by Hae Debenham

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