Pay Attention to 3 Things When You Email Your Opt-in List

When you are the owner of an affiliate marketing business, one of the most important things is that you need to have a list of subscribers. There have been many articles teaching you how to attract countless subscribers. However, another important thing is that you have to prevent your subscribers from unsubscribing your site. Otherwise, even though you have an opt-in list, you would eventually get nobody to read your newsletters.

Moreover, you have to prevent having any disputes with your Internet Service Provider (ISP). There are a lot of laws on the Internet which protect people’s piracy so that mailbox users would not lose their personal information or being disturbed easily. Therefore, if you would like to email your potential customers with newsletter, you need to be very careful that your mails would not cause disturbance to them. Otherwise, too many promotional emails would make them feel annoyed.

However, if you have an opt-in list for your business, the problem would be minimized. It is because subscribers of your sites have agreed to receive latest information about your site. Therefore, they would not make formal complaints against your site. Of course, you should always include a feature which enables them to unsubscribe your site, as this is a protection for your subscribers.

There are many different kinds of tools and technologies for your opt-in list. Thus, you can try to arrange your list with these tools so that the list could be managed easily. Yes, there is cost for using these tools and time is needed for managing the list. However, it is worthwhile. If you can show that you are not an annoying seller, your subscribers would be more willing to read your newsletters and might purchase the products you are selling.

In order to stand out from the thousands of sellers on the Internet, it is very important for you to build a good reputation. And, in order to build a good brand name for your site, it is important for you to follow the law seriously. You should promote your business according to the laws and should never steal contact information of other people by any means. In fact, there are several points you can note when you are trying to mail your customers with promotional materials.

First, you should mark down any cases of your unsuccessful sending of the newsletters to your subscribers. Sometimes, emails sent might be bounced back and a message would be send by your mail service provider. There are a number of reasons why an email is bounced back.

First, the mailbox might be full so that no more mail would be received by your subscribers. Besides, the server of either you or your subscriber’ mailbox might be too busy so that the message cannot be sent out. There is also a chance that you have got an invalid address.

In case there are bounced mails, you should do follow up work immediately. For example, you could try to send the mail for a few times more. If all these mails are still bounced back, you should try to delete the address from your list. Also, you could try to check the spelling of the problematic addresses. For example, you might spell “.com” wrongly as “.con”.

Secondly, you should always try to allow your subscribers to unsubscribe your site. Also, if you receive a request for unsubscribing your site, you need to seriously arrange for that. If your subscribers find that you still send them newsletters after unsubscribing your site, they would really get angry and try to make a formal complaint to the authority. If this happens, there would be a great trouble to your business. If you are charged for sending spam mail, you might be blacklisted by many ISP and you would lose lots of subscribers, which might potentially become your customers.

Thirdly, you should not send some violent or sexual content to your subscriber. You cannot control which one to read your newsletters. Therefore, if you are found sending violent or sexual content to teenagers or even children, you would make them lose confidence in your site. You should always try to send information to your subscribers according to the nature of your business.

To conclude, you should always try to follow these tips. Then, your business would be able to grow healthily.

Source by Edmund Toh

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